Where to list your SaaS after launch (directories, marketplaces, and communities)
A practical checklist of places to list your product so buyers searching “best [category] tool” can find you — beyond Product Hunt.
Listing your SaaS isn’t SEO magic on day one — but it creates discoverability layers that compound when paired with social intent work.
Launch directories — Product Hunt, BetaList, Launching Next, Indie Hackers product page, Hacker News Show HN (when you have a real story angle). Tailor each submission: PH loves visuals and maker story; HN loves technical depth and honesty.
SaaS directories and marketplaces — G2, Capterra, GetApp, AlternativeTo, SaaSHub, StackShare, Slant. Fill profiles completely: screenshots, comparison keywords, pricing, and “best for” positioning. These rank for “[competitor] alternative” searches.
Integration marketplaces — If you ship Zapier, Shopify, HubSpot, or Notion integrations, list in their app directories. Buyers search marketplaces when they want tools that fit an existing stack.
Community resource lists — Many subreddits and Discords maintain wiki tools lists. Politely suggest your product only when it fits the resource criteria; moderators reject naked promotion.
AI and LLM discovery — Structure your site with clear FAQ schema, comparison pages, and glossary content. LLMs cite pages that answer “best tool for X” clearly. Quora and Reddit answers pointing to useful content help here too.
After listing — Monitor brand mentions and “alternative to [you]” threads. SaaSLeadsBuddy alerts you when people compare tools in your category so you can join conversations, not just sit on directories.
Ready to find leads where buyers are already asking?
SaaSLeadsBuddy scans Reddit, Quora, YouTube, X, and LinkedIn — then drafts value-first replies you approve and post.
Start free trial