Post-launch distribution: what to do in the first 30 days
Launch day traffic fades fast. Here’s a simple week-by-week plan to turn a Product Hunt spike into steady inbound.
Most SaaS products get a launch bump, then silence. Post-launch distribution is about converting attention into ranked threads, listed profiles, and daily intent signals — not one hero day.
Week 1
Harvest launch conversations. Search X and LinkedIn for people who commented on your launch, competitor launches, or “new tools” roundups. Reply with setup tips, not upsells. Add every directory listing you submitted to a tracking sheet.
Week 2
Reddit and Quora depth. Find threads asking for tools in your category from the last 7 days. Post value-first answers on Quora questions that already rank on Google. Aim for 3–5 quality touches, not volume.
Week 3
YouTube and comment intercepts. Identify top review videos for your competitors. Monitor comments for “which should I pick?” questions. Short helpful replies here convert surprisingly well for B2B SaaS.
Week 4
Retarget your own content. Publish a build-in-public recap: what you learned from launch week, what you’d do differently, honest metrics. Cross-post to X and LinkedIn; link to your best Quora answer.
Ongoing — Run scanners daily. Post-launch isn’t a campaign; it’s a habit. Fifteen minutes each morning approving intent-matched drafts beats a quarterly “growth sprint.”
SaaSLeadsBuddy queues leads from all five platforms and reminds you when drafts need approval — post-launch doesn’t mean post-effort.
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