How to Find SaaS Leads on LinkedIn
Intercept competitor conversations, spot evaluation language, and comment where B2B buyers compare vendors publicly.
LinkedIn outbound DMs are crowded. Public comments on high-intent posts are still underused — especially competitor launch and “what tools do you use” threads.
Step 1
Follow competitors and category influencers. Turn on notifications for posts that attract operator and founder comments.
Step 2
Search for evaluation language. “Evaluating,” “RFP,” “switching from,” “anyone recommend,” “our stack,” “vendor” in posts and comments.
Step 3
Comment on the public thread first. Reference the specific pain in the post: pricing change, missing feature, implementation headache. Offer a concrete comparison or checklist — not “we do this too.”
Step 4
DM only after warmth. If they replied to your comment or asked a follow-up, move to DM with context. Cold InMails with no trigger get ignored.
Step 5
Track competitor intercept wins. Note which competitor posts and post types (launch, pricing, feature) produce the most qualified replies.
LinkedIn Agent in SaaSLeadsBuddy flags competitor intercept threads and drafts comments you can post from your profile in minutes.
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